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This web page states the following, "For over 20 years Thomas Custom Woodwork has been designing and installing high quality finish carpentry and cabinets in northern California." We saw that the web site stated " Throughout that time we have also designed and built cabinets and furniture that function as secret or hidden doors." It also said " Along the way we have developed many unique and time tested methods for accomplishing this without compromising the look and feel of what custom woodwork and furniture should exhibit. Click to view clearance items. We look forward to working with you!." The header had Hidden doors as the highest ranking optimized keyword. It is followed by hidden doorways, secret passageways, and secret doors which isn't as ranked as highly as Hidden doors. The next words hiddendoorsdirect.com uses is privacy entrances. custom cabinets was included and could not be understood by web crawlers.